About Premium Content (APC) is a Paris-based, global boutique studio, that is active in the development, production, financing and international distribution of high-end TV programs. APC works with some of the most creative producers around the globe and across every genre from scripted series to animation and documentary.

About us

  • Emmanuelle Guilbart & Laurent Boissel

    APC is managed by a duo of seasoned TV professionals. Emmanuelle managed the acquisitions and programming of several channels in the Canal + and Lagardère Active groups and is the former VP of programmes at France Télévisions. Laurent held top level positions in media groups such as Havas Advertising, EMAP PLC and Zodiak Media, for which he acted as group CFO and COO until March 2014.

  • Lionel Marty

    APC Kids is the children’s entertainment arm of APC Studios, headed by Lionel Marty. Lionel started international distribution at Tele Images, before specialising in kids’ contents with the launch of the Distribution Department of France Animation, and became President of Worldwide Distribution, Consumer Products and Digital at Moonscoop. He has received many international awards: Best Distributor by Kidscreen, Best Distributor at Cartoon Forum and several Best TV France International Animation Exports.

  • David Sauerwein

    Zephyr Animation, APC Kids’ production arm, develops and produces animated and live-action series with partners from around the world. Zephyr series cover all audiences from preschool to family, and all genres, with a strong focus on storytelling as well as international sales potential. Chief Creative Officer David Sauerwein is in charge of development and production of all of Zephyr Animation’s in-house projects, original IPs as well as coproductions. Prior to this, he worked as head writer, story editor or script doctor for Xilam or Ubisoft, on series such as Mr. Magoo or Rabbids: Invasion.

What we do


Development / Co-development
Search of production finance
Executive production

Whether it is for its own projects or those of its partners, APC provides a complete range of tailor-made services at every stage, from development to financing and production.


International sales

With our focused sales team supported by the right package of skills (Finance, Marketing, Legal, Rights Management, Servicing) APC offers high level access and total coverage of the marketplace. We are consequently able to deliver the best content to broadcasters and digital platforms around the globe.

Our production partners

Our shows are broadcast on